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Gi Av Deg Selv — Ruter Christmas 2023 campaign site at NoA Ignite. Next.js + Tailwind, built in under two months (Nov–Dec). Digital gift flow: wrap a meeting as a present at ruter.no/gave.
High-visibility holiday work for Oslo public transport — TV, cinema, outdoor, and a live activation at Oslo S. Deadline-driven from day one.
Gi Av Deg Selv was Ruter’s Christmas 2023 campaign — a push to give time together instead of expensive gifts during a winter when everyone had less to spend. I built the campaign site at NoA Ignite from November to December 2023, under two months from brief to bus ads.
The idea from Anorak NoA: wrap a meeting as a present. Pick someone, suggest an activity, offer a few dates, and send it digitally. The recipient opens the gift on Christmas Eve and chooses when to meet. Ruter’s angle was simple — the best trips are the ones you take with people you care about.
The public-facing site at ruter.no/gave — campaign landing, the gift-creation flow, and the screens that made a digital invite feel like opening a present. Everything had to work on mobile first, load fast, and survive the traffic spike when TV, cinema, and outdoor creative went live across Oslo.
Next.js and TailwindCSS. Campaign sites do not get six months — the stack was picked so design tweaks and new sections could ship daily as feedback came in from client and agency. No exotic dependencies; just a reliable pipeline for a hard launch date.
Public-facing work for a brand everyone in Oslo recognises hits different. Out-of-home was already booked, the film was in cinemas, and the physical activation at Oslo S needed the digital flow to work when people scanned QR codes on-site. You feel the deadline when the bus ads go up before your last CSS tweak lands.
Short campaigns teach you to cut scope without cutting quality — every page has to earn its place, and “we will fix it after launch” is not an option when the media plan starts on a fixed date. Screenshots on this page are from the shipped site; the seasonal URL may redirect now, but the work ran live through Christmas 2023.
Campaign URL (seasonal): ruter.no/gave