Moldbakken - website / logo

Client & Objective: Moldbakken AS, a family-run startup, needed a complete brand identity and an online store to launch their unique product: a kit for growing mushrooms using recycled coffee grounds (kaffegrut).

My Role & Process: As their brand and web consultant, I was responsible for two key areas:

1. Brand Identity & Logo Design: I began by developing a logo concept that visually communicates their core values of sustainability and nature. The final design is directly inspired by the "Moldbakken" name ("The Soil Hill") and the unique coffee-to-mushroom lifecycle.
2. E-commerce Website Launch: Using the new brand identity as a foundation, I built and configured their entire online store on the Squarespace platform. This included custom styling, product setup, and ensuring a smooth user experience from discovery to checkout.

Outcome: The result is a cohesive brand presence and a functional e-commerce website that enabled Moldbakken AS to successfully launch their business online.